“Ooh, it’s the one with...”

Years ago, the BBC website for Doctor Who had a “memory jogger” to help viewers recall the title of some episode. (Still online, in fact!) After all, the original classic show had run over 25 years and had hundreds of stories. Easy to let a title slip.

I loved the prompt it gave people.

“It’s the one with...”

Because titles are good and all, but they aren’t always the things our memories glom on to.

Imagine that someone who saw your poster tells a friend they should see your poster, and tries to help their friend find it.

“Ooh, it’s the one with…”

How would they complete that sentence? What obvious feature could someone use to point out your poster?

“It’s the one with the shark.” 

“It’s the one with the kabuki mask.”

“It’s the one with the big red triangle.” 

Those could all work. Those are all specific, concrete nouns that are easy to recognize.

But “It’s the one with the bar graph” is unlikely to be helpful. “It’s the one with the analysis of history of Japanese theatre” is unlikely to be helpful.