Critique: Hansard

Asad Sayeed nominated this poster for a design award. You really need to click to enlarge this one to appreciate it:

You can see it in pieces in first author Gavin Abercrombie’s Twitter feed.

“Lessons from comics” is something of a recurring theme on this blog. And I’ve featured posters that used the vocabulary of comics before, but this might be one of the best examples I’ve seen.

The poster makes the “row by row” reading order clear because the panel heights are all identical, so there is a straight horizontal gutter marking out each row. The panel widths vary, so there is no white gutter running down the page that suggests “columns” to your eyes.

The one area where I would try a few things differently is the title. I’d use one typeface for the title instead of two. The two styles are just similar enough that the combination looks like it could be a mistake instead of a choice. I’d also like to see the looser, freehand style used through the rest of the poster reflected in the title, too. The generic Arial-style type used for the “‘Aye’ or ‘No’?” line looks uncomfortable and out of place with everything else on the poster. I think the same font is used for the author credit, but that is less noticeable and bothersome because it is so small.

I reached out to Gavin about the making of the poster. He wrote (lightly edited):

This was the third poster I have made. For the previous two, I had focused on trying to use as few words as possible on the page (bearing in mind that language and text are the object of my research).

This time, I had the idea that comics might be a great medium for scientific posters. Comics comprise image driven communication of ideas with a fairly limited use of text to help tell the story, and they also naturally focus on the narrative – which is generally a good move for science communication.

I used mainly Adobe Illustrator and a little Photoshop. Here’s the process I used:

1. I made a list of comic cells based on the key points I wanted to make, and wrote the text content for each cell.
2. I sketched out rough storyboard.
3. I laid out titles and story cells in Illustrator.
4. I drew images in Illustrator, mainly using the shape, line, pen and fill tools. The only exception is the second cell image, which is a photo altered in Adobe Photoshop using the color halftone filter.
5. I created speech bubbles and narration boxes, and added text using fonts I found on Google Fonts.

All in all, it was quite a lot of work, but this is a three-year PhD project, so I anticipate being able to reuse quite a lot of this for future presentations.

Hat tip to Mary Ellen Foster.

External links

Google Fonts FAQ (How to download fonts is not obvious)

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