Bayo wrote (lightly edited):
Can you spot the influence of the Better Posters blog in the poster?
I hoped to create a poster that was uncluttered and which had a clear message devoid of management theory jargon. My PhD is multi-disciplinary, and I’m learning to straddle the divide so I don’t alienate either fields. My worry though, is the issue of oversimplification.
I replied:
I think “oversimplification” is a worry too many people have. It's the kind of thing that makes undergraduates reach for a thesaurus when writing essays, in the mistaken belief longer, rarer words make them sound smarter. They are judged less intelligent by readers when they do that. Simple does not mean stupid.
While Bayo was nice enough to say this blog influenced the poster, I never would have made a poster that looks like this. It’s very much Bayo’s own creation. I’ve talked before about using circles to break up the monotony of rectangles, and using a few intense colours to make a bold aesthetic. There is no obsession filling of every inch of the poster.
I would think about how to change the width of the “Background” text. The first five lines that make up the bulk of the text have an average of 22.8 words in them, which is about double what typesetters usually aim for.
So if it’s twice as wide as what you would normally read, there is one thing to try: chop it into two pieces.
Because you need a margin between the two columns, you will either have to use up a little more vertical space, or make the point size slightly smaller.
And if I had the ability, I would try to make the text in the circles circular to avoid that “bubble pop” feeling.
Bayo got back to me about the response.
The feedback about the poster was also quite interesting. The designers seemed to like it, and a few even took pictures. But the manufacturing engineers, not so much. My second supervisor, who is from an engineering department, said my non-use of pictures, bold colours and technically worded title is the reason (ha!). One good thing though, is that the university’s Deputy-Vice Chancellor of Research was there, and he loved it!
As the saying goes, you can please all of the people some of the time, and please some of the people all of the time, but you can't please all the people all the time!
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