09 October 2014

Critique: Affective feedback

Today’s poster comes from Mary Ellen Foster, and is used with her permission. Click to enlarge...

I like the main body of the poster a lot. It’s clean, big, uses lots of graphics, and is well-organized. The one thing I would try would be to crop the middle photo, rather than having other pictures overlapping on top of it.

While I appreciate that there is very little text, this may have been pared down just a little too far. I can’t tell two important things:

  1. What’s the question?
  2. What’s the answer?

As a browser, I often want a take home message.

This isn’t helped by the weak title, which represents most of your communication effort. “Studying the effect of” in a title is bland and uninformative. Every academic thing is “studying the effect of” something. A question would be better, and an answer would be better still.

I’m always sort of surprised that people still try to incorporate institutional logos on their posters as often as they do, given how often they cause problems. This poster is a great example: every logo here weakens the poster.

The logo on the left causes problems because it is too close to text, and it messes up alignment of the authors with the title. That it’s a big dark block makes it draw too much attention away from the title and the authors. The logos on the right just look thrown together and messy.

Hiding among the logos is a QR code. This has a few problems, too. The QR code is high on the poster, which might make it inconvenient to scan, depending on how the poster is mounted. But more importantly: why should I scan it? What does the QR code lead to? It’s always good practice to tell people what they will get!

Related posts

Detective stories: “Whodunnit?” versus “How’s he gonna prove it?”
The epic logo post
Your title is 90% of your poster
Take me home tonight

External links

1 comment:

Mary Ellen said...

Thanks for the critique!

All of your points are well taken. The title of the poster is also the title of the associated paper -- so maybe I should actually start using better paper titles.

And the logos were pretty much an afterthought ... probably the "emote" project logo was important, but I didn't need to include the rest or the QR code.