26 March 2020

Link roundup for March, 2020

The big news about poster sessions this month is that... there are not going to be very many of them any time soon.

Conference after conference has been cancelled in response to the threat of COVID-19. Even those that are still a few months away have pulled the plug rather than face the uncertainty.

So far, some of the largest meetings in fall, and some conferences in summer, are still pressing forward, but this could be “the year without a conference” worldwide.

• • • • •

So what else is there to do but make infographics about social distancing?

Two people separated by the length of a lion

From Dani Rabiotti.

Two people separated by the length of a tapir

From Niall McCann.

Two people separated by the length of a turkey vulture

From Stefany.


From Alena Ebeling-Schuld. Hat tip to Gaius Augustus.


From Milton Tan.


From aedecost. Hat tip to Fran Officialdegui.

Ikea instructions for staying home. Door closed: yes. Door open: no.


From Ikea Israel. Hat tip to Amy Spiro and Prachee Avasthi.
• • • • •

Chloe Christenson shows sarcastic fringehead papercraft that could very easily be adapted to a poster!

Because Twitter sucks at letting you download video, you’ll either have to view the tweet or settle for these screen grabs:

Pencil sketch of sarcastic fringehead with mouth closed

Pencil sketch of sarcastic fringehead with mouth closed

Hat tip to Echo Rivera, who rightly points out this sort of thing could be incorporated onto posters a lot more often.

• • • • •

The genome engineering company Sythego has short post on how to make an effective scientific poster. And at least in late January, they were offering a chance to pick up a free poster tube!

Green transluscent poster tube with Synthego logo

This is one of the cooler and more useful bits of conference swag I’ve seen in a while! Hat tip to Meenakshi Prabhune.

• • • • •

This image of the SARS-CoV-2 virus is a wonderful visualization of the invisible threat to us.


Anna-Maria Meister asked a great question about how that visual was made.

(A)nyone know the story behind the #covid19 representation? Especially the one with the red spikes? It’s a thing of beauty, and I wonder what the aesthetic choices behind it are, and why and how they translate between cultures.

Robin Wolfe Scheffler found an article with the creators of the illustration, Alissa Eckert and Dan Higgins. Robin pulled this great quote:

“We used color and contrast to help distinguish the structures, provide emphasis and help enhance emotional response in order to demonstrate the gravity of the virus and the situation.

It’s great to have these kind of thoughtful individuals making these images.

• • • • •

Rosamund Pike plays Marie Curie in a new biopic, Radioactive.


The Nature podcast has an interview with her that is quite interesting, and touches on the importance and difficulty of making science visual. At 3:30 in the interview, Lizzy Gibney asks why Pike learned about the science for the role.

Well, I knew I couldn’t play Marie Curie unless I had some inkling of what was going on in her brain, outside of the lines of the script. You know, science isn't necessarily, as probably your listeners know, the most visually seductive subject for a film – as are many very interesting pursuits. Thinking is one of the hardest things to convey cinematically. It’s not like there’s a huge lot of drama in the lead-up to their discoveries. There’s drama afterwards, but the actual having of an idea, having of a position, all the things you try before you hit on the right solution, all of that is not essentially cinematic. So we have to create beauty out of it, and interest.

I have to know the practical application of how they might have measured, how they might have distilled, evaporated, done any of the procedures they did in the journey to isolating these elements. As well as one the spectrometer. Exactly what those readings showed, and how, when you saw the little graph, that a certain piece of uranium ore had a higher quantity of this unknown element. I had to be able to look at these readings with knowledge and accuracy, because you know, the film camera is in your eye. They're close ups. They're seeing the activity of your brain. I had to be able to look like my brain was processing – and it’s more exciting if your brain is processing accurate information. It's not just thinking about what you’re going to have for breakfast. It's obviously more enticing and exciting.

(Emphasis added.)

12 March 2020

Critique: Dirty, dirty flies

Today’s contribution comes from Gowri Rajaratnam and was presented at the Society for Integrative and Comparative Biology meeting back in January. Click to enlarge!


I saw this browsing the session, liked it, and reached out to Gowri. Gowri had this to say (lightly edited):

I created this poster using a free account in Canva. It was actually inspired by the Mike Morrison better poster template. I was trying to modify my usual wordy, traditional-format poster design into something that was more appealing. Most of the time, when I attend poster sessions, I’m put off by posters with chunks of text in tiny fonts because it looks like its going to take me more time and effort to infer the key points of the poster.

I tried to do the opposite by including only the bare bones of the research project. I used the QR code to include videos and more details on the study (methods, results, etcetera) so that anyone who couldn’t talk to me at the poster session would still be able to get the whole picture.

I think it worked in catching people’s eyes. I got a few compliments on the sexy title and design.

The main graphic of the flies is an excellent entry point, showing what the poster is about instantly. And the light touch on text is always appreciated. It’s those two things that made me stop and look at the poster instead of passing it by.

The type follows the good idea of using two typefaces: one for title and headings, and one for main text. The elaborate ampersand give the title a particularly nice little flourish.

While I would prefer sentences instead of bullet points, these bulleted lists at least have consistent punctuation and spacing.

The attention to alignment is my biggest issue.

Each section has a hard, dark shadow which draws attention to the misaligned edges. The only reason not to have the two bottom sections aligned is because of the superfluous logo. Here’s a revision with the logo removed and the “Take-away” section aligned to those on either side:


The scattered placement of the data in the results is bothering me, too.


Here’s a quick revision of that:


Not perfect by any means, but I think it demonstrates a direction to head towards to clean it up. I want to put the species name above the images instead of below them, too.

I’m not sure the icons in the corner of each section are in tune with the aesthetic of the rest of the poster. They’re cartoonish, when the rest of the poster is not. I’m not sure how a brain in a jar is supposed to suggest “Background.” I’m also a little perturbed that all of the icons are in the same corner – upper right – except one.

Still, the overall effect is strong enough that it does the main thing a poster has to do: stop a viewer from walking on to the next one!

05 March 2020

Eleven years on


March is anniversary month! The Better Posters blog has been running, improbably and incredibly, for eleven years now!

To celebrate, this project is expanding again. Better Posters is now on Instagram if that’s your thing, and will be following the #conferenceposter and #academicposter hashtags there.

This is also a good time to announce I’ll also be curating the IAmSciComm Twitter account this month! I will be talking poster design (and maybe a few other things) from 16-21 March 2020!

An update on the book that I announced last year. The manuscript was delivered at the end of October. I just finished copyediting and some revisions near the end of February. I’ve even seen a couple of draft cover designs. It’s going to happen!

Thank you for your support! Readers – that’s you! – have helped make this blog into the resource it is. That’s you.


Thank you for recommending this blog to others, submitting posters for critique, and just reading a good ol’ fashioned blog. Your continued generosity means the world to me.

External links

BetterPosters on Instagram

Photo by Roberto La Forgia on Flickr; used under a Creative Commons license.

27 February 2020

Link roundup for February, 2020

The Smithsonian has created a huge archive of material that is now open access for anyone to use.

This includes photographs. 3-D models. Datasets. Ever needed a high quality image of the first airplane?


How about Lt. Uhura’s uniform?


Smithsonian’s got you covered. Incredible resource, with lots of potential applications for poster makers.

• • • • •

How did I miss this at SICB?


 Not the first flipbook I’ve seen, but always a nice reminder of what you can do!

• • • • •

Jane Ferguson wrote:
Not only is a fabric poster super easy to pack, it makes an excellent toddler playmat!


Tweeted out a couple of years ago, but new to me and the blog. Hat tip to Real Scientists.

20 February 2020

Pronouns on posters

My given name (Zen) is an ambiguous gender signal. I know both men and women with the same first name as me. I understand that other people often want to know someone’s gender, and that people may want to explictly state how they like being referred to.

For those reasons and others, some conferences have started adopting the practice of putting pronouns on conference badges. The point is to try to reinforce that different people might have different ways they want to be addressed, thereby creating a more welcoming environment to all.

Nelson Stauffer suggests extending this practice to posters.

Approach to pronouns on a poster? Just add more superscript characters.

Nelson tweeted this image as an example.

Poster title and author list, with pronouns indicated by special characters

I’m not crazy about this particular implementation of the idea, because the symbols that Nelson used (a dagger and a double dagger) are hard to distinguish in this particular font, particularly at small size.

Is this a good idea more generally?

Probably.

Adding pronouns adds visual complexity. You have to match the symbols, the pronouns, and the names, and do a dance back and forth between the three for each author. That’s a lot of cognitive load to ask someone to take on in a busy poster session.

The suggestion here is to put the symbols and pronouns in the title bar, part of the poster which can be overloaded with authors’ names and affiliations.

A good general rule in graphic design is, “Put information at the point of need.” People are most likely to want to know preferred pronouns when they are having a conversation with someone. That makes an excellent case for putting pronouns on name tags because if you can read someone’s name tag, you’re close enough to be having a conversation with that person.

If pronouns are already on name tags, putting pronouns on the poster is duplicate information. If pronouns are not on name tags, the argument for putting those pronouns on the poster is much stronger.

Similarly, adding pronouns for the poster presenter makes a lot of sense. Again, knowing pronouns can be valuable when you are conversing with someone, which is most likely when you are speaking to a presented.

Adding the pronouns for all presenters may be overkill. If you have a poster with a long author list, there may be many authors who are not at the conference at all. So on the one hand, adding pronouns for all authors is consistent. On the other hand, are the pronouns of all the individuals participating in a project – who may or may not be at the conference – something that a viewer needs at that moment?

Some authors may not want their preferred pronouns on the poster. Authors who are not at a conference may not want to disclose something about their pronoun use to everyone in attendance.

Star Trek original series title card showing "Written by D.C. Fontana"Some people have argued for going in the opposite direction (more with scientific papers than posters) on pronouns. That is, some prefer to display only initials rather than given names to downplay gender and minimize bias. Many women writers (like Star Trek’s Dorothy Fontana) used their initials for their author credit for this reason.

If you want to include pronouns, many of the tips regarding showing institutional affiliations might be helpful here.

Related posts

Showing authorship on posters

13 February 2020

Critique: Opto mice

Today’s contribution comes from Lidor Spivak. The poster was presented in the Israel Society for Neuroscience 2020 annual meeting in Eilat, Israel. Click to enlarge!

Poster titled, "Optogenetically induced spike patterns modify spike transmission gain in freely moving mice"


The poster was designed by Eden Spivak. Yes, the same last name is not a coincidence: Eden and Lidor are married.

While I tell people that you don’t have to draw to do graphic design, a quick browse at her website shows Eden certainly can draw! It is intimidating to be asked to comment on someone who has skills.

Some signs that this was done by a pro include:

  • Consistent colour palette, in cool blues and greens.
  • Consistent font use.
  • Wide margins.
  • Nothing pushing in touching, or almost touching, anything else.

My main concern is whether this poster can be understood without a presenter. Particularly on the right side, there are descriptions that cover four separate diagrams, none of which have explanations. I do neuroscience, and even I would have to guess at what is going on in the individual graphs more than I’d like.

There are a few points where a few more edges might be aligned. For instance, there's no reason the right edges of these two graphs couldn’t be aligned. Yes, it would take some fiddling with the aspect ratio, but it could be done.


Finally, while I admire the consistency of the colours used, I am a bit concerned as to whether it might be visible to someone with colour blindness. Here’s that panel above run through a colour blindness simulator, using the “green blind” setting:


It’s probably interpretable, but the differences between the two curves at top don’t pop out very much. A little more variation in brightness might be useful.

Always nice to see a pro at work!

External links

Eden Spivak - Illustration and Writing

06 February 2020

Critique: Intensive care neural networks

Today’s contribution comes from doctoral student William Caicedo. This was presented the Medical Devices and Technology satellite meeting in New Zealand last September. Click to enlarge!


William writes:

Despite being kind of an oddball there (my research deals with machine learning at the software level while most of the presentations where about medical hardware), I was awarded second place in the student poster competition, and I heavily suspect the design played an important role - all of the other posters used the traditional, overstuffed, word heavy design.

This is the “billboard poster” format in portrait mode. As I’ve mentioned before, when you have a big take home message, I don’t see the point of also having a “formal” title. I would remove the title so everything else could be bigger.

In particular, the results would benefit from being much bigger. The labels of the small multiples in the lower right side of the results section are unreadable.

The rest of the results are not much better. The condensed font used for the top diagram looks okay when I see it full size on my laptop are normal computer working distance, but not if I stand back a couple of feet. The lines in the graphs are all narrow and not particularly high contrast.

The top “take home” message has some inconsistent capitalization.

Interpretable Convolutional Neural Networks over-perform traditional techniques for the prediction of mortality in Intensive Care Units

Neither “convolutional neural networks” nor “intensive care units” are proper nouns, so there is no clear reason to capitalize them. Either of these would be more consistent, although I prefer sentence casing:

Interpretable Convolutional Neural Networks Over-perform Traditional Techniques for the Prediction of Mortality in Intensive Care Units (Headline casing)

Interpretable convolutional neural networks over-perform traditional techniques for the prediction of mortality in intensive care units (Sentence casing)

I’m also curious as to the choice of works to emphasize, which William does using colour. I get emphasizing “over-perform” (the result) and “intensive care units” (the setting). But “interpretable”? Why emphasize just one of two adjectives instead of the noun (“neural networks”)?

Similarly, the body of the poster highlights things that didn’t always make sense to me. Highlighting the neural network name, “ISeeU,” is helpful because it draws out the network the poster is describing.

I am guessing the reason for highlighting William’s name was that William was presenting the poster. I’m less clear on the reason for only highlighting William’s given name, rather than his full name.

And the last of these is the changing colour of headings: black for Introduction and Discussion, but red for Methods and “References.”

Would these changes have pushed William’s poster to the first place finish in the poster competition? Alas, we can never know. (P.S.—But if you won the competition and are reading this now, I’d love to see your work, too!)

Related posts

Critique: The Morrison billboard poster

30 January 2020

Link roundup for January, 2020

This article asks what research into user interfaces can teach basic scientists. Excerpt:

Unfortunately, it is difficult to get in the mindset of your reader or audience. It requires forgetting about the science you’re presenting. ... It would be like illustrator Martin Handford looking for Wally (Waldo to North Americans) after having just drawn the picture himself.

"Where's Wally?" with Wally in red striped sweater

You know each bit of context for each bit of your research, but your audience does not. So you need to continually make this context evident.

And another:
Think about going to a restaurant. Obvious parts of the experience are how good the food was, how friendly the server was, and the total cost. But other little things can undermine an otherwise good experience. Was it hard to find a place to park the car? Were there awkward gaps between different meals arriving? Was it hard to get the bill or the server’s attention?

In a scientific paper, spelling and grammar mistakes should be minor annoyances, yet they undermine our confidence in the rest of the results. We’re all familiar with this point and often go to great lengths to avoid typos. Less appreciated, however, are other minor yet important aspects. Remove redundant labels from multi-panel figures. Use correct characters rather than easy replacements (a hyphen isn’t a minus sign). Take care in whether or not you should be using italics. Just generally pay attention to detail.

The article also links out to Laws of UX, which is also pretty good. (At least some of those “laws” made it into the Better Posters book manuscript!)

Hat tip to Stephen Heard.

• • • • •

Most academic conferences are organized by scholarly societies. Indeed, for many members, conferences are the society. This article on why scholarly societies are making themselves useless contains a couple of items relevant to this blog:

Seven obsolete features still found in learned societies:

3. Poster sessions with no digital archive

Posters are a good way to show off work in progress, and an opportunity for small-group interactions. They do take a significant amount of time to produce, so they deserve a permanent home on the internet. If the way you do your poster session is obsolete, you can fix that. Find an open online platform for poster sharing and use it well.

I do not agree or endorse every idea in this article, but it is a great conversation starter. Hat tip to Bruce Caron and Michael Eisen.

• • • • •

This article on data visualizations came out last November, but I only discovered it this month. Excerpt:

(S)cience is littered with poor data visualizations that confound readers and can even mislead the scientists who make them. Deficient data visuals can reduce the quality and impede the progress of scientific research. And with more and more scientific images making their way into the news and onto social media — illustrating everything from climate change to disease outbreaks — the potential is high for bad visuals to impair public understanding of science.

The problem has become more acute with the ever-increasing amount and complexity of scientific data. Visualization of those data — to understand as well as to share them — is more important than ever.

I agree with much of this article. It does tend to assume that all articles are journal articles, however, that are printed in high resolution and that people have an indefinite amount of time to example. Bar charts and pie charts come up for the usual flogging, albeit with a little more nuance than usual. Hat tip to Echo Rivera.

• • • • •

This is a nuanced blog post from Richard Gao about the complexities of “selling your research.” The take home: without a problem, nobody cares what you have. Excerpt (original emphasis):

What was really helpful for me was ... reconceptualizing this act of manufacturing a research gap as selling a problem, instead of selling a product.

Hat tip to Justin Kiggins.

• • • • •

A couple of weeks ago, I argued that societies with best poster competitions should do more than just announce winners at the meeting. They should showcase winners on their website. The Association for Public Policy and Management did that!

Below are brief videos from our partners at the American University School of Public Affairs with the winners, moments after they were told about their award.

It would be better if the full posters were on the site, but it’s a start! Hat tip to David Johnson.

• • • • •

When making a poster, you may want to use stock photos for some reason. These are just a few of the stock photos from the Canadian agency that regulates Canada’s top level internet domain, the “.ca”. They are reminder that stock photos offer a revealing, if strange, view of the world.




Look, I’m Canadian. I know I haven’t lived there full time in a while. But these are not my memories of the place. Hat tip to Ryan Merkley.

• • • • •

MyFonts has an overview of typographic trends to look forward to this year. According to them:

The hippest new designs fall into five categories:

  • Geometric sans
  • Swashes and alternative characters
  • Soft fonts and friendly faces
  • Inlined, engraved, and delightful
  • Square sans

23 January 2020

Critique: Narcissus, portrayed by fish

I didn’t get a chance to talk in person to the creator of this poster, which was a fabvourite of mine merging from SICB 2020 (which I mentioned last week, and will have more to say in weeks to come). But Allison Davis was nice enough to respond to my email and send along her poster and some comments. Click to enlarge!

Poster titled, "Mirror mirror on the wall: Using mirror image scrutiny to probe phenotypic variation in an asexual-sexual fish system"

Allison wrote:

This is the first poster I’ve made, and my advisor told me to follow a minimalist style as it encourages people to talk to you. I did notice that not many people followed this style at the conference, so I was a bit worried about how it would be received, but many people came up and started their conversation with how much they enjoyed the poster.

This poster reminded me a lot of one by James O’Hanlon, which I’ve featured here before. A full bleed photo, a question, a single graph in the lower left corner, and a single take-home message that answers the question in the bottom right. Allison wrote that this similarity is purely coincidental.

As for making it, finding a good image that popped was difficult (especially since fish never want to cooperate), but the more difficult aspect was constructing concise sentences that actually conveyed my punchlines. It’s definitely easier to write more!

That editorial focus helps make this poster sing, but that too many poster presenters shy away from. Particularly at SICB, I saw lot of posters that were busily trying to cram the results of at least four experiments on to a single poster. Many posters would be improved mightily if they could just decide on one experiment and have that take up most of the poster.

Perhaps the main thing I would like to do is to soften the portions of the picture that overlap with the figure and text. In the all-important title, all the instances of the word “mirror” run over a series of light to dark colour chages, all in sharp focus.

We associate sharpness with a single focal place where our attention is focused. Things in the background are out of focus. So when crisp intersecting lines or images overlap, it can add visual confusion. Blurring out the background creates a clearer impression of which is in the foreground, and which is the background.

Here’s one I did earlier, as they say on the television shows:


If you click to enlarge, you’ll be able to see that the books on the shelf below the quote are in sharp focus. The books behind the quote are not. They’re blurry. They’re also a bit darker. It makes the text more distinct and easier to read.

For similar reasons, I would have liked the box plots to be filled with a colour so that they stood out more against the photo background. Here’s a quick revision:


This is not necessarily the best or only colour the boxes could be filled with. But the fill makes the graph stand out as clearly part of the foreground and makes it more visible and “read” better from a distance.

External links

Conference posters: Less is more!

16 January 2020

The view from SICB 2020: Fabrics!

I recently attended the Society for Integrative and Comparative Biology conference in Austin (#SICB2020 on Twitter). I saw hundreds of posters spread across three days of poster sessions, and am here to tell you what sights my eyes have seen.

There seemed to be an uptick in the number of posters printed on fabric, “synthetic cloth,” and other foldable materials rather than traditional paper. I went through the first three poster sessions and tried to count every poster that was not on paper. About 10 percent of posters (82 or 774) were fabric or similar.

But what was interesting, though, was that different fabric posters looked different. Often quite different. This is something I’d noticed before, but this was the first time I thought to ask people where they got them printed.

I talked to dozens of people, and a few trends emerged.

Logos of Spponflower, MakeSignes, Genigraphics, PosterPresentations

Spoonflower was the most popular source for fabric posters by a long ways. They printed 25% of the posters that I was about confirmed the printer by talking to the presenter. I saw more posters that I suspected were by Spoonflower, but couldn’t find the presenter to ask.

Pie chart showing source of fabric posters at SICB 2020

Spoonflower was the most distinctive looking product. I was able to predict with high accuracy which posters had been printed by Spoonflower by the second poster session. Unfortunately, the distinctive look of Spoonflower posters was not necessarily a positive look. They almost all sagged, and badly.

Poster printed by Spoonflower, showing sagging and distortion from fabric stretching

Many people said they loved Spoonflower because it was cheap. The cost I heard most people quote was about US$20. I think this may be a good case of, “You get what you pay for.” You buy cheap, you get cheap, and it looks cheap.

Spoonflower also has many fabrics, and it was not always clear which people had used (maybe their satin?). Different fabrics will probably give different results.

In fact, one of the best looking fabric posters was a Spoonflower poster.It had almost no sagging on the board. The secret? Corinthia Black hemmed the poster to creating a more rigid seam that held its shape. Her poster was cotton, so she ironed it, and the cotton held up to the ironing well.

PosterSmith was the second most popular single vendor, but had half the number of punters (12.5%) as Spoonflower. Their posters tended to crease or wrinkle rather than sag. At least one person said their poster’s colours didn’t quite look the way they expected.

PosterPresentations, MakeSigns, Genigraphics, and possibly PosterPrint * each had one customer.

The biggest surprise from talking to presenters was how many fabric posters had been printed by their institutions. Over a quarter (29%) were done entirely on campus. This large fraction was not because one large institution sent a lot of people to this conference. The fraction was almost all single posters printed on site by their institutions.

I had not expected that many universities to invest in this sort of non-standard custom printing. But the variety of product was large, and each institution has its own printing quirks. One person said their campus-printed poster smelled a little like fish. (At a biology meeting, some might consider that a feature rather than a bug.)

Ten percent of posters were done by various local printers from where ever the presenter was from. People may use local printers more for SICB than many other conferences, because the meeting is held so soon in January. Many people cannot opt to print their posters on their campus, because all their facilities close for the December holidays.

About 15% of people I talked to did not know where there posters were printed! These were usually students, who designed the poster, but had handed the file over to their professor for printing.

While I felt a little embarrassed for asking about the poster printing rather than the science, many people were happy to talk about how they made their posters. One person said he was more excited to talk about how he made the poster than the project. The project was challenging and the error bars in his graphs were big. I told him, We’ve all had projects like that.”

• • • • •

This was the first SICB conference since the “billboard” style poster was introduced on YouTube last year. It was not a popular format in Texas, with less than half a percent (~0.3%) of posters using the style (3 of 774 posters over three sessions).

• • • • •

* I say “Possibly” here, because I have “PosterPrint” in my notes, but the linked page appears only to offer canvas on frames, not fabric.

09 January 2020

Critique: Bee DNA

Today’s poster comes from Mark Davis. This was, as far as I can tell, presented at a US Department of Defense (DoD) environmental restoration workshop last December. Click to enlarge!


This poster was designed by Danielle Ruffatto.

I spotted Mark’s poster on Twitter, and invited him to submit to the blog. It stood out from a lot of posters because of how it used the zone of the poster sitting at eye level. No text. Just a solid banner of visual delights from one side to the other. The pictures are not laid out in a grid – they are different heights and widths – but it doesn't matter because all the outer edges align.

The right half of the photo banner has a pointer leading down to “Phase II.” It’s not entirely clear what the relationship between those pictures and the “Phase II” section is.

The lack of an underlying grid makes me a little more uneasy in the bottom section where the main text resides. The varying widths of the text sections bothers me a little. For example, the “Methods” section is not quite twice the width of the “Objectives.”

When varying column widths, I like when they are clear multiples. The “Objectives” section is the narrowest, and could be used as the basis for other sections. If the “Methods” section was exactly twice the width of the “Objectives,” it might make for a slightly cleaner layout. That there is a decent amount of what space under each section indicates there is a little room to play.

The typography is sharp throughout. I like the combination of the plain type for the main text with the condensed font for the title and headings. Bolding is used judiciously for emphasis. The use of drop caps for numbered lists in the “Objectives” section is very slick and well done. It would have been nice is the “Methods” list had the same format.

The graphs in the results are nice, but would benefit from a little more colour or heavier line weight or something to make them “pop” against the background. From a distance, they fade away to near invisibility. And again, the graphs don’t align with the bars of pictures above them. In the reduced thumbnail above, the graphs look like empty space at a glance.

I like the marginal dividing lines between the sections, but they don’t align with the lines between the photos above them.

While the logos are in the appropriate “fine print” section, I would have liked it if they were the same height.

The “Acknowledgments” are likewise in a good position, but the line length is around three or four times longer than ideal.

This is a strong poster in concept that is well executed, particularly in the typography.

02 January 2020

Critique: Dangerous LDL

New year? New decade? Whatever. We have business to attend to!

This week’s contribution comes from Jessica Schubert. She gave this work at the 2019 European Society for Cardiology conference. This is one of the bigger conferences, with over 30,000 participants (or, as Jessica put it, “kind of a big deal”). Click to enlarge!

Poster titled "Is low LDL dangerous?"

Jessica writes:

The most useful input from my peers was seeing what kind of poster I didn’t want to make. I found a really great website called Canva, which I used to make the poster. I don’t think I’ve seen you mention it.

I have not mentioned Canva before, so am happy for the pointer. You can use a limited version online for free, or pay a subscription fee for a “Pro” version with more features.

Canva screenshot showing infographic templates

Canva seemed geared towards beginners. There are a lot of templates for calendars, cards, brochures, handouts, and so on. It feels a little bit like Microsoft Publisher with the type and variety of templates. I haven’t had time to dig into all the features, but may do so in a later post.

Getting back to Jessica’s poster, the title bar is one of the strongest things about it. The title pops out, thanks to both its size and the highlighting of the word “dangerous.” It’s big and red and you can’t miss it. It might be even stronger, though.

One of the basic exercises of graphic design is, “Use a type that represents what the word shows.” For instance, I think most people would agree that the type on the left doesn’t represent the feel of the word as well as the words on the right.


The colour and heavy weight for “dangerous” are right, but the letter forms are not. They are round and soft, which most reader as “safe” or “non-threatening.” I would have liked to see “dangerous” set in type that was even more angular and aggressive.

The deft use of red continues in the highlighting for the headings. Again, the jagged stripes fit with the “danger” from the title. It makes it very easy to identify the sections. I would have liked the headings to be a bit bigger to more clearly differentiate them from the text.

I also like that the sections are descriptive (“LDL in the real world”), rather than generic (“Introduction”).

There’s a few places there might be some improvements.


The positioning of the logos, particularly the right “UCR” on, seems far to close to the author lines. It’s puzzling given how much white space is available and how the poster generally provides enough white space.

The alignment could be more consistent and tighter. The margins between the text columns isn’t even, although it’s so close I had to check! The intrusion of the graphs at the bottom into the column margins is another place where making edges line up could significantly improve the look of the poster.

I like the idea of using colour in the table to group columns, but using light colours makes it a bit hard to read.

Finally, there isn’t anything visual on the poster than tells me what it is about. That graphic elements, that is that table and line graphs, are generic.

Posters are a visual medium, and it is helpful to have an image that can set it apart. That might be hard to do in a very focused meeting where most of the topics are the same. But in a large one with tens of thousands of participants, a specific image is incredibly helpful.

I admit that I don’t know what image I would use. A cholesterol molecule is one possibility, although the differences between HDL and LDL might be too subtle. Jessica’s solution was to make the title so short and punchy that it can serve as that entry point, and that might be the best option in this case.