13 December 2018

Lessons from battle scenes: It’s all about the build-up

The Lord of the Rings: The Two Towers features a fantastic battle scene: the battle for Helm’s Deep. There’s a lot of reasons why it works. The scale and physicality of it is awesome. But there is one factor that is underrated.

In the DVD commentary, director Peter Jackson talked about watching famous sieges and battles of film, like Zulu. He said that what he learned from those was that the secret was all in the build-up.

The movie spends a lot of time making sure that the audience understands the situation. The fortress is literally set against a mountain, creating the impression of “backs against the wall.” The city is outnumbered, with hundreds of defenders against thousands of attackers. 

And you see that army of thousands marching in. Not doing anything at first. Just standing there. Then thumping their spears and yelling.

More waiting.

And then the army charges and all hell breaks loose and it is on. And when those orc charge and start throwing ladders up against the fortress walls, you are invested and ready to see what happens next.

The battle itself is only about ten minutes of film. It would have been easy to not show the orcs doing their “haka” and charge into the action, particularly in a movie that asks you to stay in your seat as long as the Lord of the Rings films do.

On a poster, the Results section is like the action part of the battle, when arrows are flying, axes are wielded, and explosions are going off. Too many poster makers want to charge into the action. Many poster presenters want to get to the stuff they find exciting as soon as possible.
But an audience member has to care. They need the set up. They need to know what the stakes are. They need to know the landscape the project is set in.

That means you should spend a lot of time thinking about the first part of your poster. This is important both in the design of your poster, and how you are going to talk about your poster. How are you going to bring someone who has never thought about your subject on board and interested in the outcome?

By telling them what the conflict is. By telling them the complication you are trying to solve. By setting up a scenario, then throwing in a “But...” moment. You have to be crystal clear in that introduction. If you can do that, people will follow you through the battle to see the resolution.

External links

15 years later, no one’s matched LOTR’s Battle at Helm’s Deep

06 December 2018

Critique and makeover: Buffer it out

Today's poster is a contribution from William Elaban. This was not for a conference, but a class. Click to enlarge!

Now, I have to apologize to William here, because my first reaction to this poster is not a kind one. But sometimes, my first reaction to a poster is:

“Blow it up. Blow it all up. Blow it all up and start again.”

This poster has deep structural issues. There is too much text. The reading order is all over the place. When the problems are that big, you want to see a fresh page.

But first impressions can lie. Then I calm down and start tinkering. And by following some of the usual design principles, the poster slowly but steadily gets better.

The first thing I did was get rid of lines. Underlined text and boxes were immediately banished. Headline case was replaced with sentence case.

Next, I tackled the table. I gave it a more standard format, with just horizontal lines separating the top, header, and bottom. I cut the large number of decimal places down to a more reasonable three.

Getting rid of the long numbers in the table made it more compact. I started pushing the elements around so I could line up the left edge of the table with the text blocks above. I did the same with the figure on the right. Columns started to take shape.

All the headings were made bold.

The text was a mix of Calibri and Arial, so I made it all Arial. I continued to try to make the text the same point size whenever possible.

I justified the text blocks to emphasize that things are aligned on the page now instead of scattered higgildy piggildy.

The deep problems remain – to get rid of those you really do have to blow it up and start again. But I’ll be darned if the poster doesn’t look noticeably better. And there isn’t anything complicated about what I did here. It mostly boiled down to:

  1. Get rid of lines and boxes.
  2. Line things up.
  3. Put space between things.
  4. Make the text consistent.

Sometimes, I’m kind of amazed by how much the appearance of a poster can improve with simple fixes. It’s not crazy complex stuff. It’s like how getting a good haircut and a little makeup can take years off someone’s apparent age.