14 March 2019

Critique: Float like a butterfly, think like a bee

This week’s poster comes from Jeremy Hemberger. I believe that this was presented at last year’s Entomological Society of America meeting. Click to enlarge!

Jeremy writes that the graphic design parts were done in Illustrator. All the pieces were then assembled using inDesign.

I love the relaxed feel of this poster. One of the things that helps tremendously is that it very consciously and deliberately shows how it is not trying to fill all the available space. The bottom quarter or so of the poster contains a couple of logos (appropriately tucked down in the corner) and some simple, inviting artwork. And even between the two of those, there is a big space in light blue that is comfortable just holding space and doing nothing else.

It’s kind of a glorious signal of confidence. More stuff would look desperate.

I like how the title is broken down in a a simple, highlighted phrase on the left, and a smaller subtitle over on the right.

I haven’t seen author information handled this way before. Author photos are a tricky thing, but these are good pictures. Having them in a circle both minimizes their footprint and adds a little visual interest. There’s no affiliations here, just contact information, which is arguably the most important thing to a viewer. This approach might not work well with large numbers of authors, but this shows it works well with one or two.

The poster’s headings also show confidence in not using the typical “IMRAD” format. Instead, the headings clearly divide the space into “Problem,” “Solution,” and “Visualization and outreach.” The heading parallel the title, using the same left / right divide to separate a short, simple heading and a smaller, slightly more complex subheading.

The flow chart / infographic is concise, visually appealing, and well thought out.

The one place that I might suggest some very mild revision is in the text. Some of the text suffers from classic academic wordiness. The first sentence and filler words like “Indeed”, “are known to be”, and ”As such” might be edited out.

The type used for the paragraph text is condensed and a slightly heavy weight. It is a little small and difficult to read from a distance. But then, I say this as someone who has an optometrist appointment today. The older I get, the more I appreciate the need for things on posters to be big.

Fine work all around.

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