02 August 2018

Critique: Alfree

Andrzej Zielezinski‏ was proud of this poster, made entirely in the freeware package Inkscape. Impressive to me, because I struggled with Inkscape. Click to enlarge!

One of the most interesting aspects of the poster is the diagrams on the diagonal. As Ellen Lupton notes in the book How Posters Work, many great posters use diagonals to bring action and life into a design. Here’s how Andrzej did it:

I drew all 5 main elements (home page, 2 diagrams, ROC curves and navigation) in 2D. The image showing a guy on the mountain was also pasted in 2D. Then I skewed each element -63* horizontally and -27* vertically (Inkscape menu - Object - Transform - Skew). Shadows are just skewed and black rectangulars with some transparency (RGBA: 42424248) and blur set to 2.7.

An issue with that diagonal, though, is that because the figure reaches up into the upper right corner, the title can’t reach over into that space. So the title seems a little small to me. And when the title is 90% of your communication effort...

But this does a great job of making the images strong focal points that if the title was bigger, it would weaken the figure. It might be a case of swings and roundabouts: you might be able to make those two things different, but not necessarily better. Andrzej agreed:

You perfectly pointed the issue with the small title. I spent very long time trying different font sizes and locations of the title. At the beginning the title was larger and reached almost the right corner. But it seemed not right to me, so I decided to justify the text.

The bold heading for each callout works well, and the difference between the heading and paragraph under it is strong and clearly distinguishes the two. But the main text of the callouts use a very lightweight type and fades away slightly. I’m wondering if the weight on the callout text could be just one step heavier to make it a little more visible from a distance. But this is the sort of thing that I can only guess at. If the callout text was heavier, it might mess up the nice contrast between the heading and the text below. Again, Andrzej and I are on the same page:

I also had many trials with the weight of the text in abstract. I started with heavy font, but as you noticed, I was loosing the contrast between the text and the heading. Also, a less heavier font seemed somehow more elegant to me.

Another little detail I like is that this is one of the few times I’ve seen some text right justified, with the left edges ragged.

I like that the background isn’t perfectly white.

The QR codes and logo are not only placed unobtrusively in the bottom, but they are perfectly aligned and distributed. It helps that the funding agency logo is square, like the QR codes.

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