The view from SICB 2018: "The effect of..."

I am in San Francisco for the annual Society for Integrative and Comparative Biology meeting. At every meeting I go to, I am looking for trends in poster design, either good or bad. This year, I have noticed this on posters more than usual: poster titles that begin with some variant of "The effect of..."

And no, "Impacts on" is not better.

This is a bland, worthless phrasing for a title. Practically every scientific study is trying to find the effect of one variable on another. Surely you have some idea of what the likely effect is, either from your hypothesis or from your data, so why not tell us what the effect is? Do X increase Y? Does X decrease Y? Does X benefit Y or does X inhibit Y?

If I might ancitipate the excuse -- that the conference abstract deadline is so far in advance that we don't know what the results are yet -- my reply is, "Change the title of your poster." There is nobody checking to ensure that your abstract title and printed poster title match perfectly,

Comic Sans on posters census: one so far. Well done, SICB poster makers, for keeping that number so low!