This was a noble, but in my mind, failed experiment. I wanted someone to get the main point of the poster by reading across the top row. I wanted people to get the supporting details in each column.
It kind of works, kind of doesn’t.
The top row works best because it is all photos. The graphics in the rows below that are not consistent enough to make the idea work. The text block in the bottom right doesn’t follow through with the lines established in the two rows above, and the three images to the left of it.
I still like using huge numbers to bring home the main difference in infection rates between the two species instead of a graph. Simple numbers can be almost picture-like at that size.
But I’ve wanted, for a long time, to make an elegant poster. I wanted something warmer, artistic, maybe even a little romantic. And I think I’ve finally come close.
This poster started with an email I got from MyFonts, announcing a sale of a new typeface, Montecatini. I was very inspired by this font sample for (among others).
The description said:
Montecatini takes its cues from the elegant Stile Liberty travel posters of Italy in the early 1900s. The font features distinctive ligatures typical of the time when Art Nouveau emerged as a worldwide phenomenon.
I wanted to make something like that sample. Evocative and graceful. But when I looked at the available characters in Montecatini, I realized it wasn’t going to do the job.
There were no lowercase letters. Montecatini might be great for a title, but with no lowercase letters, it wouldn’t do for an entire poster. There were no italics. And I had species names that needed to be in italics.
I kept looking, and I got lucky. Hitting the jackpot lucky. How could I know that a perfect font for my needs had been released just a day or two before I looked?
I bought Plusquam Sans just three days after it had been released. The main letterforms were clean sans serifs, but the swashes added the calligraphic look I wanted. (See this post for uses swashes.)
Here’s the poster I made for the 2017 meeting of the American Society for Parasitologists conference. Click to enlarge!
Using Plusquam Sans gave the poster exactly what I wanted: a little humanistic flair. It was obviously not one of the default fonts that gets used over and over (Arial, Calibri, and so on). But it was still clean enough to read well from a distance.
The background is a light cream instead of pure white. I wanted the paper to look like a page from an old book. Book paper is often a bit off-white, not the bright white of the sort we see on computer screens. Again, that gave the poster some warmth.
I picked up on the light pinks and blues in the Montecatini sample that started this whole thing. This turned out to work well, because the light blue picks up on some of the colours in the left picture of the crab. The light pink (used in a couple of symbols in the graph) picks up on the pinks in my hand in the left top picture, and a bit of the warmth in the bottom row of pictures.
The poster is laid out on a six column grid. This lets you divide the poster in two thirds (the graph), halves (divided by the two pictures on top; sand crab data on left, mole crab on right), thirds (the top pictures), or sixths (text columns and small pictures at bottom). That variation in width of objects makes the poster more interesting, but the underlying grid gives the poster organization and structure.
Of those six columns, the central four are mostly graphics. Only about a third of the poster is devoted to text. Thus, the poster is very visual, and quick to understand at a glance.
Plotting the boxes of summary statistics and the raw data made the graph visually interesting enough to hold the space allocated to it. The poster would have looked boring if there were just two boxes in that big block in the middle. Plus, It helps the poster a lot that the difference between the two species is so stark. You can see what is going on easily.
I am not a 100% happy with this poster, though. I wish the two crab pictures were more similar. One is on my hand, one is on a benchtop. I fixed this in Figure 1 of the paper that arose from this.
The crustaceans definitely get pride of place in the layout, reflecting my interests. Considering that I presented this at a parasitology meeting, I may have been a little dumb to not have a close-up picture of the parasite species, even if it was relegated to the bottom row of images. I didn’t fix that for the paper, though: still no close-ups of baby tapeworms.
Having had the success with doing something a little more adventurous with type in this poster, I have a goal for my next poster. I want to push the typography even further. I want my next poster to push the envelope with typefaces even further.
That is one of the joys of a successful project: it makes you excited about the next one!
Related posts
How to swash: using a font’s alternate glyphs, text styles, and numbers
Critique: Protein biosynthesis
External links
References
Faulkes Z. 2017. Filtering out parasites: Sand crabs (Lepidopa benedicti) are infected by more parasites than sympatric mole crabs (Emerita benedicti). PeerJ 5: e3852. https://doi.org/10.7717/peerj.3852
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