I say, “If you need to,” because the reason I stopped at this poster, was just how visible this poster was from a distance. I could read the title and see the main outlines not only within the poster row, but from the next row back. Even if I shrink the image:
You might still be able to read the title and see some of the main shapes on the poster. That’s why I think this poster was one of the clear winners at a conference where I was frustrated by how small many of the posters were (more about which later).
The secrets to this poster’s success are not complicated. Jessica used most of the available space. SICB has big poster boards (8 feet long by 4 feet high, I think), and this one covered most of it. The title is in large point size, and has no colours or logos competing for attention. It has one big central graphic, with few colours that are clear and intuitive (green for snakes in trees, more earthy orange for snakes in deserts). The two colour-coded call out boxes explain the central plot of data well, using simple, icon-like outlines of the snakes.
The change I might have suggested are small. The title could have been more specific. I might have suggested something like, “Treeclimbing, but not sidewinding, snakes are morphologically specialized.” This would also have removed the need for the big question right above the data.
Similarly, underlining the headings adds nothing to their visibility. Bolding alone does the job.
The left paragraphs are in a box, but none of the other regular text paragraphs are. I don’s think anything is harmed by removing the box:
The boxing of the three call-outs works, because the colour of the lines connects the explanation to the data. The boxes there also make it clear that the text and images are serving as labels to the data, instead of part of the main text.
The discussion is in a box, too, but it’s more subtle: very light gray with no outline. Indeed, the gray is so light that I am not sure anyone notices. And the discussion isn’t in the location you expect it to be (right), so feels like an awkward afterthought. I do appreciate that the discussion is split into two columns to prevent the line widths from getting unreasonably long, though the space between the columns might be widened to signal that there are two distinct columns.
This poster’s use of one data plot and visibility from a distance pays off.
P.S.—Jessica is not only a contributor to this blog, she’s a customer! I swear I did not know this when I asked Jessica if she would be willing to share her poster on the blog. But she knew the blog! She was kind enough to write:
(I)t really is a precious resource in a field where graphic design is important but rarely (if ever) taught formally(.)
I’m glad it helps!