21 April 2016

Been there, done that... but couldn’t get the T-shirt

Cathy Newman pointed out that this year’s Evolution meeting in Austin has conference T-shirts... but none in women’s styles.

Sigh.

Weirdly, this is a choice you have a pre-registration, months out from the conference, so it’s not as though you would make unneeded T-shirts.

In a little Twitter poll I ran, most people reported that if a conference had T-shirts, there usually weren’t women’s tees available.

Double sigh.

Come on, conference organizers. This sort of thing matters. I can’t do better than this post from Kathy Sierra:

The point is showing us that you care about more than just saving a few bucks on a t-shirt print run. That you care about ALL your users, not just the Big Burly Men.

This is partly tongue-in-cheek, but still... the t-shirts are a metaphor for – or at least a reflection of – the way the company feels about users as individual people. The shirts matter, and they speak volumes about your company.

External links

Tech t-shirts aren't sexy enough

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