08 October 2015

Critique: CEOs

This week’s contribution is from Christine Haskell, who was nice enough to share. Click to enlarge!

Chistine writes:

I’ve seen a number of these now and no one reads their poster, it’s used as more of a discussion tool. I therefore chose a visual, a mobile, to reflect the short and long term balance leaders need to manage their strategies. I will have handouts with references for people to takeaway.

I love the graphic approach using the mobile. It’s awesome. It’s the sort of bold choice that you don’t see often on academic posters, because it’s hard to pull off. It’s super effective.

I worry a bit if breaking up the title along the mobile hides it too much. The individual words are large and readable, but it took me a couple of passes to realize that the phrase “How do purposeful CEOs” leads to “experience growth” leads to “in their organizaions?”, and that it’s all one sentence.

More subtle is that the letters in the title don’t always follow their lines as closely as one might like. Particularly the bottom one, "in their organizations?" is diverging and drifting higher than the line below it.

There’s variation in the spacing between letters. “How do purposeful...” is much tighter than “Experience growth.”

Christina replied:

I’ve reached my graphic-capability threshold. I did this in PowerPoint, and need to move on to other things like writing articles and looking for consulting. I can’t figure out how to make those pesky curves behave better.

Down in 5B, I’m not a fan of the underlining of “Values have lifecycles.” Italics alone does the job.

That sections 4, 5, and 6 each have different bullet styles is a minor inconsistency that Chirstine admitted she just caught at the end. Thus obeying the Law of Maximum Inconvenience.

No comments: