Compare and contrast: Japanese advertising posters

“With clutter ubiquitous, emptiness gets attention.”

Check Garr Reynold’s Posterous blog for a look at two very different approaches to getting attention with posters.

Conferences are visually frantic environments. Everyone is competing for attention. People’s typical response is to go for louder, bigger, brighter... and those work. But sometimes, going against the grain may be effective, too.