Seth Godin asks why you aren’t good at design. Yes, you, personally, right there! Don’t look around behind you!
(I)n a world where it is expected that professionals will be able to make beautiful powerpoint slides, handsome business cards, clever bio photos and a decent website, (design is) as important as driving. And easier to learn and do, and requiring less talent.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCQHppVkydEYvgaAwseTjC55UUSHJW0W7ZocMzbJzR2aCrA0Et_CNhtuq1ORUhWJnKAIZcHmyGDmtDOjpVk6jBf7m_rHP2QeqREXskj5sxkGeY2K-i6un_VVIIyfeIGwHj3HYt46k0FxNN/s200/driving_licence.jpg)
This does raise the question of, “What is design?” Off the top of my head, I’d say it’s a working knowledge of typography, graphs and charts, colours, and layout. But this is a topic for deeper exploration in later posts.
I’ll also point out this TED talk to try to convince you of the importance of design. The bio accompanying the talk notes:
Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%.
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