“Only one idea.” Although
this post from Terry McGlynn is about giving oral presentations, I think there is something to apply to posters, too:
When I gave the talks that (at least I suspect) kicked butt... They were all short on data and they only had one idea. ... I intentionally pared back on the data and the overarching research agenda. I just wanted to speak to an idea and wasn’t too concerned about how it made it me look. And, it turned out, the result was that people thought I gave a really good talk.
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